New Balance launches first-ever New Balance High School Tennis Championship presented by the USTA
Press Release, 18 May 2014
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Global athletic leader New Balance has announced the creation of the inaugural New Balance High School Tennis Championship presented by the United States Tennis Association (USTA), an event that will offer young tennis athletes a new, elite level of competition on the national stage. The tournament will be held at the Beren Tennis Center at Harvard University in Boston, July 21-25, 2014.
"New Balance believes the high school tennis player will be a tennis player for life, and we are proud to recognize the commitment these athletes have to the game," said Bruce Schilling, General Manager of Tennis for New Balance. "We are also excited to build relationships with the high school state athletic associations through this new and exciting event and work with them to develop ongoing programs and services for individual players and coaches."
New Balance developed the event with the goal of supporting and recognizing all high school tennis players and coaches and the dedication they bring to the game. New Balance sought the USTA's support for this event because of the strong alignment of both organizations' goals to promote and develop the sport of tennis, as well as the USTA's extensive experience managing tennis events.
"The USTA is proud to support this extraordinary event and we recognize that the high school tennis experience leaves a lasting impact for so many," said Dave Haggerty, Chairman, CEO and President of the USTA. "These efforts and contributions aim to help raise the profile of high school tennis - and the sport as a whole."
Boys' and girls' singles events will unfold in a 64-player compass draw format, giving players the opportunity to play many matches, and giving spectators the chance to witness exciting, level-based competition. Winners of the New Balance High School Tennis Championship will be awarded wildcard spots in an International Tennis Federation (ITF) junior event held in the U.S. prior to the 2014 US Open Junior Championships.
To foster participation among high school players and the event, New Balance is collaborating with the High School State Associationsto conduct outreach and work with athletic directors, coaches, and players to acknowledge the importance of the high school game.Other event supporters include Harvard, SJX, and Home Team Marketing.
Throughout the United States, more than 355,000 boys and girls participate in high school tennis. At the collegiate level, approximately 20,000 varsity positions are available for top athletes, with intramural and club-level programs providing an additional 40,000 participants the opportunity to maintain their social and competitive connection to the sport throughout college.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 1 out of every 4 pairs of shoes we sell in the U.S. made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
About the USTA:
The USTA is the national governing body for the sport of tennis in the United States and the leader in promoting and developing the growth of tennis at every level, from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking eight summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA's national charitable foundation, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page, facebook.com/usta, or follow @usta on Twitter.
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