Home Boys' Lists Girls' Lists Men's Teams Women's Teams News Photos Contributors Links Help Sign-UpOnline Store
Latest News | Categories | Authors | News Archives
 
 

News & Features

Special Feature
Athletic DNA Launches Clothing Line with Juniors in Mind

When facing global sports apparel and shoe giants like Nike and Adidas, how does a small startup hope to have an impact?

For Athletic DNA, a new Seattle-based company, the answer is simple: focus on tennis, and start where the sport starts - in the juniors.

"The big clothing brands of the world don't pay attention to tennis," says Evan Zeder, manager of Sales and Sponsorship for the company. "It's just been lost in the mix of other sports. And that's why we decided to go into clothing. We want something that's different, and shows respect to tennis and these kids."

"Tennis is no longer short shorts and country club. It's a tough sport, it's an athlete's sport," says Zeder, who travels to major junior tournaments throughout the United States while scouting for the company.

"You have to work your butt off to be a great tennis player. I think the kids recognize that and we recognize that, but I don't think there's anyone out there showing them the appreciation we think they deserve."

Zeder and other principals of the company speak from experience. Zeder and co-founder Mike Calkins, manager of Player Relations for the company, played college tennis at the University of Illinois, winning the NCAA team title in 2003. CEO and co-founder Dan Willman, a New Zealand Davis Cup representative, played at the University of Idaho and on the professional circuit. He later established the Central Park Tennis Club High Performance Program in suburban Seattle. Co-founder Karl Wiersholm is an avid athlete and tennis fan whose son is a nationally-ranked junior.

This Article Is Available Only to Recruiting Advantage members
 
Please log in to access premium TennisRecruiting.net content.
LOG IN
NOT REGISTERED?
Register Now For Free!
  • Content Updated Daily
  • Complete Rank Lists
  • Exclusive Articles
  • Recruit Interviews
It's Quick, Easy, and Free!
 

 
RECENT COMMITMENTS
8/19 Jayman Jhattu chooses Dayton
8/19 Jonah Wafula chooses George Fox
8/19 Nikita Larichev chooses Army
8/18 Filip Malbasic chooses Arizona
8/17 Amanda Nowak chooses Fairfield
8/17 Jorge Nunez chooses Denver
8/16 Karapet Vardanyan chooses Cal Poly
8/16 George Theoharis chooses Hampden-Sydney
8/16 Brian Kane chooses Goucher
8/15 Kate Paulus chooses TCU

Full Listings: Boys' Commits & Girls' Commits

 
 WTA GEAR - RACQUETS
  Nicole Gibbs
 
Wilson Blade 98 (18x20) CV
Buy Now: $219.00
Review, Feedback, Demo, Video
 
  Andrea Petkovic
 
Wilson Pro Staff 97
Buy Now: $219.00
Review, Feedback, Demo, Video
 
  Lucie Safarova
 
Wilson Ultra 100
Buy Now: $199.00
Review, Feedback, Demo, Video
 
  Sloane Stephens
 
Head Graphene XT Radical MP A
Was: $199.95  Now: $199.95
Review, Feedback, Demo, Video
 
 
 

Page updated on Friday, June 16, 2017
Contact our web team with any corrections