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Roundtable: Attracting Fans to College Tennis Matches
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Every college program wants to develop its fan support, and college tennis programs are no exception. Teams will often promote special events that cater to loyal fans and alumni as well as to bring in new fans. Kids days, homecomings, food, and hit-with-the-players sessions are just a few examples of special events designed to bolster fan support.

We once again talked with our distinguished panel of college coaches:

 

Q) What are some of the things you do to attract fans to your program? What special events do you put on?

 

Jon Carlson, head coach, Gustavus Adolphus Women

One thing we do is offer food to college students. They come out like crazy! It's the greatest atmosphere because they are cheering all the time even though many of them have no clue what's going on.

I tell my team to just enjoy the moment, because they will rarely have so many people care about the result of their tennis match.

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