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As someone who works full-time in television, I can't tell you how many times I've heard from fellow journalists and producers:

Tennis just isn't TV friendly. We need to find ways to spruce up the sport so it can get more national air time.

Well, it seems that Brown University, Boston University and the legendary Ed Krass are doing just that. The three parties will host the first ever "Rock N' Roll" college tennis dual match in the history of the NCAA. It all begins on January 24th in Providence, Rhode Island, when the Bears men's team hosts the Terriers.

I recently spoke with Ed Krass, director of the College Tennis Exposure Camps, about this unique movement.

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